Privacy policy
Efímero Couture - Privacy Policy
Last updated: 9 May 2026
At Efímero Couture, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, process, and disclose your information when you visit our website, place an order, interact with our services, or communicate with us.
By accessing our website or purchasing from Efímero Couture, you acknowledge and agree to the practices described in this Privacy Policy.
Efímero Couture operates this store and website through Shopify, including all related content, products, services, features, and tools made available to customers.
PERSONAL INFORMATION WE COLLECT
We may collect and process the following personal information:
- Full name
- Billing address
- Shipping address
- Email address
- Phone number
- Payment and transaction details
- Account login information
- Purchase history
- Wishlist and cart activity
- Device information
- Browser information
- IP address
- Usage and interaction data
- Communications submitted to us
Personal information does not include information that has been anonymised or de-identified so that it cannot reasonably identify an individual.
HOW WE COLLECT YOUR INFORMATION
Your personal information may be collected:
- Directly from you when you place an order, create an account, subscribe to communications, or contact us
- Automatically through cookies, analytics tools, and similar technologies when you use our website
- Through Shopify and third-party service providers operating on our behalf
- Through marketing, advertising, or social media partners where permitted by law
HOW WE USE YOUR INFORMATION
We may use your personal information for the following purposes:
- Processing and fulfilling orders
- Managing payments and transactions
- Providing customer support
- Sending order confirmations and shipping updates
- Maintaining and securing customer accounts
- Improving website performance and customer experience
- Personalising product recommendations and marketing
- Preventing fraud, abuse, unauthorized transactions, or unlawful activity
- Complying with legal and regulatory obligations
- Communicating important service or policy updates
MARKETING COMMUNICATIONS
If you subscribe to our mailing list or provide consent, we may send marketing communications regarding:
- New collections
- Product launches
- Campaigns
- Promotions
- Brand updates
You may unsubscribe from marketing communications at any time through the unsubscribe link included in our emails.
PAYMENT INFORMATION
All payments are securely processed through trusted third-party payment providers integrated with Shopify.
Efímero Couture does not store complete credit card or payment details on our servers.
DISCLOSURE OF INFORMATION
We may disclose limited personal information where reasonably necessary to operate our business, including with:
- Shopify
- Payment providers
- Shipping and fulfillment partners
- Fraud prevention services
- Analytics and advertising providers
- Customer support providers
- Professional advisers and legal authorities where required by law
Third-party providers may process your information in accordance with their own privacy policies and legal obligations.
SHOPIFY
Our store is hosted by Shopify Inc., which provides the ecommerce platform enabling us to sell our products and services.
Your information may be processed, stored, or transferred through Shopify systems and infrastructure located in multiple jurisdictions.
For more information regarding Shopify’s privacy practices, please visit:
https://privacy.shopify.com
COOKIES AND TRACKING TECHNOLOGIES
Our website may use cookies, pixels, and similar technologies to:
- Improve website functionality
- Store user preferences
- Analyze traffic and website performance
- Personalize content and advertisements
- Improve marketing effectiveness
You may disable cookies through your browser settings; however, some website functionality may be affected.
DATA SECURITY
Efímero Couture implements reasonable administrative, technical, and physical safeguards designed to protect your personal information.
However, no online platform, website, or electronic transmission can be guaranteed to be completely secure. You acknowledge that you provide information at your own risk.
DATA RETENTION
We retain personal information only for as long as reasonably necessary to:
- Provide our services
- Fulfill transactions
- Maintain business records
- Resolve disputes
- Comply with legal obligations
- Enforce our agreements and policies
YOUR RIGHTS
Depending on your location and applicable laws, you may have the right to:
- Request access to personal information we hold about you
- Request correction of inaccurate information
- Request deletion of your personal information
- Withdraw consent to marketing communications
- Request a copy of your stored personal information
We may require identity verification before processing certain requests.
CHILDREN’S PRIVACY
Efímero Couture does not knowingly collect personal information from individuals under the age of 16.
If we become aware that information has been submitted by a minor, we will take reasonable steps to remove such information.
THIRD-PARTY LINKS
Our website may contain links to third-party websites or platforms not controlled by Efímero Couture.
We are not responsible for the privacy practices, content, or security of third-party websites.
INTERNATIONAL DATA TRANSFERS
Your personal information may be transferred, processed, or stored outside your country of residence, including in jurisdictions with different privacy laws and protections.
By using our services, you consent to such transfers where permitted by law.
CHANGES TO THIS POLICY
Efímero Couture reserves the right to modify or update this Privacy Policy at any time without prior notice.
Changes become effective immediately upon publication on our website. Continued use of our services constitutes acceptance of the revised policy.
AUSTRALIAN CONSUMER LAW
Nothing within this Privacy Policy excludes, restricts, or modifies any rights or protections available under applicable Australian laws.
CONTACT
For questions regarding this Privacy Policy or your personal information, contact:
Efímero Couture
hello@efimerocouture.com